It is clearer than ever that mastering SEO is crucial if your business wants to stand out amongst competitors. SEO impacts your online visibility and ensures consumer satisfaction for market reputation. Two prominent types of SEO can boost the presence of your business, including technical and local SEO.
However, each of these serves different purposes and impacts your business. Read this detailed blog to know which SEO most applies to your business.
Technical SEO
This type of SEO covers all the technical parts related to the website. By utilizing this type of SEO, search engines can easily find your website and increase visibility. On-page SEO and website infrastructure are a major part of technical SEO. If you want your SEO efforts to align and increase your website traffic, read the following strategies carefully.
Website Loading Speed
Technical SEO includes website loading speed, as a slow-loading webpage can negatively impact user experience. To avoid this, you must ensure your website loads within 2-5 seconds. Anything longer than this can make users shift to competitors' websites.
Mobile Optimization
If the website is not optimized for mobile, it can be a bad sign for search engines. Technical SEO ensures that a website is optimized for multiple devices. This helps in improving the user experience making it easier to find what they are searching for.
Improving Crawlability
Technical SEO helps in indexing your website so search engines can find it easily. It involves optimizing robots.txt files and XML sitemaps and resolving crawl errors.
Data Markups
Keyword optimization and numbered meta tags help implement structured schema markups.
This helps in enhancing visibility through crisp snippets in search results.
Local SEO
Your business can't exist if you don't have a good reputation and authority in your local area. Local SEO helps in creating a community of loyal audiences who are willing to buy from you. You can invest in a top-ranked SEO agency if you need expert guidance. These professionals can help you attract local customers, ensuring a prominent presence within your area. Such an agency can help you with the following:Â
Reviews and Testimonials
Reviews from local customers are the basis of trust, which helps in improving your ranking. A new customer can read these reviews, influencing your overall local search ranking. Local SEO encourages positive reviews, which improves the performance of your business.
Local Citations With Qualified Backlinks
Off-page SEO can help build credibility for your website through local citations and high-quality backlinks. This improves the relevance of your business to the local community by offering better visibility.
Optimization For Google My Business
Local SEO can help maintain your business listing on Google. This can include your business information like name, current address, phone number, business hours, etc. Wherever someone in your area searches for your services or products, you can pop up your business.
Most Important Factor in Local SEO: Localized Content
Local SEO helps your website include local interests, events, and directories. This way, it attracts the local audience to your business and improves your ranking for location-specific questions.
So now you know if your business relies on physical stores, local SEO is highly crucial. However, to improve your reach, you can use technical SEO strategies.
Good Luck!
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