With extreme heat tightening its grip, an impressive number of Italians plan their summer getaways. Between June and September, around 29 million Italians will embark on one or more trips, budgeting an average of 1,190 euros each. This marks a 10% increase from 2023, as reported by the Confcommercio Tourism Observatory in collaboration with Swg. The traveler confidence index now stands at 72, a notable rise from both June 2023 and the pre-Covid era of June 2019.
Spending Trends and Destinations
July's anticipated per capita expenditure hovers at 750 euros, escalating to 910 euros in August, the peak month for extended holidays. September sees a slight dip with an average of 760 euros. The upward trend in travel spending signals a revival in domestic demand, suggesting 2024 could break previous records. This is a stark contrast to the past, where the enthusiasm of locals for holidays was tepid compared to the steady influx of international tourists.
Foreign Tourism Surge
The Florence Tourist Study Center for Assoturismo Confesercenti provides an optimistic outlook for foreign tourism. Official accommodations expect 26.3 million foreign tourists this summer, accounting for 105 million overnight stays"โa significant increase from 2023. This surge is five times greater than the growth in domestic tourism, predicting a 0.5% rise with 590,000 additional Italian tourists. Consequently, half of all tourists in Italy this summer will be foreigners.
Peak Months and Key Markets
July will witness the highest influx of foreign visitors, with over 39.5 million overnight stays, constituting 37.5% of the entire season. August follows closely with 36.3 million stays, representing 34.5%. The traditional European markets remain strong, with notable increases expected from Germany, France, Switzerland, the Netherlands, Poland, Austria, and Belgium. Non-European markets like the US and Brazil also show promising growth.
Popular Destinations
According to Coldiretti/Ixรจ, 38 million Italians will vacation for at least a day either domestically or internationally, spending an average of 746 euros per person"โ12% more than last year. For those staying in Italy, seaside resorts on the peninsula, Sardinia, and Sicily dominate preferences, attracting 57.3% of travelers. The mountains appeal to 10.8%, followed closely by art cities at 10.7%, smaller islands' seasides at 10.3%, and lakes at 3%.
International Travel Preferences
For those venturing abroad, European capitals remain the top choice for 53% of travelers. Cruises come next, favored by 25.3%, while seaside resorts attract 14%.
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