Google is all set to roll out its much-anticipated Pixel 9 series in India on August 13. This launch includes four models: Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold. However, recent teasers on Flipkart indicate that only two models might hit the Indian market: Pixel 9 Pro XL and Pixel 9 Pro Fold. Google has consistently collaborated with Flipkart as its exclusive retail partner in India for Pixel smartphones, and this partnership continues with this latest series.
Shifting Focus on Top-Tier Devices
In a departure from last year's strategy, where both Pixel 8 and Pixel 8 Pro were introduced in India, it seems Google is focusing solely on its top-tier models this year. The absence of the Pixel 9 and Pixel 9 Pro suggests a deliberate choice to bring only the most premium options to Indian consumers. This shift could likely lead to higher price points, leaving budget-conscious buyers to consider earlier models instead.
Made in India, Powered by Tensor G4
Adding a new dimension to this launch, Google has started manufacturing Pixel smartphones in India. This local production might help the company offer more competitive pricing. Every model in the Pixel 9 series will feature Google's in-house Tensor G4 processor, and they are set to be the first devices equipped with Android 15. Additionally, while retaining its signature industrial design, Google has incorporated subtle changes that distinguish the Pixel 9 series from its predecessors.
Conclusion
Google's strategy for the Pixel 9 series in India appears focused on delivering premium devices, potentially at a higher cost. With local manufacturing, Google could provide these high-end models at a more attractive price, but those looking for more affordable options may have to settle for previous-generation devices.
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